This is a selection of logos I've done over the years.
I follow the standard design 'rules' such as a logo should be clearly recognizable whether in colour or black & white, large or small, etc.
However, I believe the main determinant of a successful logo is gaining a profound understanding of what the client actually wants - I therefore typically spend longer talking to the client than actually implementing the graphic. This is time well spent - the logo is the face of your business and should reflect your values, ambitions, etc.
I generally use a pencil and paper to get the general idea approved (sometimes presenting up to 30 ideas) and then refine and colour digitally.
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